What do gym memberships and private clubs have in common? 🤔 💡 More than you might think.

The private club sector took a page from the gym playbook—leveraging the power of membership-driven communities. But add in top-tier F&B programming, exclusive events, networking opportunities, and art-infused spaces, and you’ve got a whole new kind of social experience.

• Equinox gym membership. Offers an elevated experience combined with the private club model. Equinox Hotel NYC - hotel rooms, spa, club, gym, work spaces, wellness, and food and beverage venues

• Before that was Soho House private members club experience in UK

• To succeed in private clubs, you need consistent programming, from cinema and talks to monthly and holiday events. The guest experience needs to be very, very curated nowadays with plenty of attention to service detail.